Skip to content
← Back to Blog
Integration Guide7 min read

White-Labeling Retell AI
with Fusion Calling

Retell AI is a powerful conversational voice engine. Fusion Calling is the white-label agency layer built to work with it — adding branding, client portals, multi-client management, and client billing so you can resell Retell under your own brand.
February 11, 2025Fusion Calling Team, Product & Voice Engineering at Fusion CallingFusion Calling TeamLast updated: September 19, 2026
Can You White-Label Retell AI? Here's How

Ready to resell Retell under your brand? See our white-label Retell platform.

A Great Voice Engine, Now a Sellable Product

Retell AI has earned its reputation for a reason. Its conversational quality, low-latency responses, and flexible agent configuration make it one of the strongest voice engines available for building natural-sounding AI calls. If you are already building on Retell, you have made a smart technology choice.

What Retell gives you is the engine. What most agencies discover, though, is that an engine on its own is not yet a product you can sell to clients at scale. To turn Retell into a branded, billable offering, you need a layer on top: your own identity, dedicated client access, a way to manage multiple clients, and a clean way to charge for it — which is exactly what Fusion Calling's white-label Retell AI platform adds.

That is the white-label layer Fusion Calling is built to provide — alongside Retell, not against it.

What Fusion Calling Adds on Top of Retell

Think of Fusion Calling as the agency layer that wraps around Retell. You bring your Retell account; we provide everything your clients see and everything you need to run a multi-client business. This saves you from building the white-label layer yourself — most agencies launch in 24 hours instead of weeks or months of custom development.

Full Branding & Custom Domain

Apply your logo, colors, and a custom domain so every client touchpoint carries your agency's identity — never anyone else's.

White-Label Client Portals

Give each client their own branded login to review calls, agents, and activity without ever leaving your brand.

Sub-Account Management

Manage every client from a single dashboard, with per-client settings, usage, and permissions cleanly separated.

Client Rebilling

Set your own pricing per client and bill them directly through the platform — no spreadsheets, no manual invoicing.

Done-With-You Setup

You are not left to figure it out alone. Our team helps you connect your Retell account, apply your branding, and onboard your first clients — typically getting you to launch within 24 hours.

How Retell + Fusion Calling Work Together

The flow is intentionally simple. Fusion Calling sits in front of Retell, handling the client-facing experience and the business operations, while Retell keeps doing what it does best: the conversation itself.

🔄

Connect Retell

Link your existing Retell account with a single API key — a bring-your-own-key setup, no migration required.

🏷️

Brand It

Apply your logo, colors, and custom domain across the entire client experience.

👥

Manage Clients

Spin up sub-accounts and white-label portals for each client from one dashboard.

💳

Bill Clients

Set your own prices and rebill clients directly — you keep 100% of what you charge.

Bring Your Retell Agents Along

If you have already invested time in Retell — configuring agents, writing prompts, tuning assistants — that work comes with you. Fusion Calling does not require you to rebuild your agents from scratch.

Because we connect to your Retell account directly, your existing agent configs and assistants carry over. You keep the conversational setup you already trust; you simply gain a branded, multi-client, billable product around it. See the white-label Retell platform for what clients get, or read our Retell alternative comparison before you decide.

The Economics: Simple and Yours

Fusion Calling is a subscription, not a take of your revenue. You set the price you charge clients, and you keep 100% of that client revenue. The only cost is your Fusion Calling plan (full details on our pricing page):

Starter

$99/mo

Up to 6 sub-accounts

Growth

$299/mo

Up to 20 sub-accounts

Scale

$499/mo

Unlimited sub-accounts

💡 You keep 100% of client revenue — Fusion Calling never takes a cut of what you charge.

Built With Retell — And Ready for More

Fusion Calling is built to work with Retell, and it also supports Vapi and ElevenLabs, so you can match the right provider to each client or use case without rebuilding your white-label setup. Need to tie calls into your clients' existing tools? Fusion Calling integrates with GoHighLevel via API and webhooks, and connects to more than 2,200 apps — so voice AI fits into the workflows your clients already run.

Turn Retell Into Your Branded Product

Retell AI gives you a best-in-class voice engine. Fusion Calling gives you the agency layer to sell it: your brand, your client portals, your sub-accounts, and your billing. Together, they let you launch a complete, white-label voice AI business in 24 hours.

Want to see it in action? There is a live demo on the homepage, or you can explore the white-label Retell AI platform before you apply to start white-labeling Retell today.

Start White-Labeling Retell

Frequently Asked Questions

Do I keep my Retell account?

Yes. You connect your existing Retell API key to Fusion Calling. We layer the white-label agency experience on top of Retell, so your agents, assistants, and configurations carry over without a rebuild.

Can I resell Retell under my own brand?

Yes. That is exactly what Fusion Calling adds. You apply your branding, custom domain, and pricing on top of Retell, then manage and bill clients from a white-label portal that carries your agency's identity.

Does Fusion Calling support other providers too?

Yes. Fusion Calling works with Vapi, Retell AI, and ElevenLabs. You can choose the best provider per client or use case without rebuilding your white-label setup.

Can I migrate existing Retell agents to Fusion Calling?

Yes. Your Retell assistants and configurations remain in your Retell account. Fusion Calling manages the client-facing layer — branding, portals, billing — while Retell continues to power the actual conversations.

Does Fusion Calling mark up Retell's per-minute costs?

No. You bring your own Retell API key and pay Retell directly for usage. Fusion Calling charges a flat monthly platform fee ($99-$499/mo) with no markup on voice minutes.

How long does it take to white-label my Retell setup?

Most partners launch in 24 hours with our done-with-you onboarding. Connect your Retell API key, apply your branding, and start reselling Retell under your own brand.

Can I use Retell for some clients and Vapi for others?

Absolutely. Fusion Calling unifies Vapi, Retell AI, and ElevenLabs under one white-label dashboard. Assign the best engine per client — Retell for natural support flows, Vapi for cost-sensitive outbound, ElevenLabs for premium voices.

How much does it cost to resell Retell agents under my brand?

Plans start at $99/month for 6 sub-accounts. You import your existing Retell agents with your API key, so there is no rebuild, and you set your own client prices on top.

Related Articles

Fusion Calling Team, Product & Voice Engineering at Fusion Calling

About the Author

Fusion Calling Team · Product & Voice Engineering

The engineering team behind Fusion Calling's multi-provider voice AI platform: Vapi, Retell & ElevenLabs integration, conversation design, and production deployments.

Let's Build
Next Gen AI Voice Agents
Together

Try Our Demo