Definition
Outbound calls are calls placed by a business to customers or prospects, used for lead generation, reminders, follow-ups, surveys, and reactivation campaigns. Voice AI automates these at scale.
Why it matters
Automated outbound campaigns are a powerful growth lever and a premium offering agencies can resell.
Related Terms
Put Voice AI to Work for Your Agency
Understanding the terminology is the first step. Launching a branded voice AI practice is the next. Fusion Calling helps agencies go live in about 7 days, with multi-provider support, done-with-you onboarding, and full brand ownership.
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